Your customer
A qualified sale
Turn Grants, Rebates and Subsidies into New Sales Opportunities Government funding does not always need to be paid directly to your business to help your company grow. In many industries, the better strategy is to identify grants, rebates, subsidies, tax credits or low-cost financing available to the customer purchasing your service.
When a customer receives financial support, a service that previously seemed unaffordable may become possible. The customer receives a needed product or service. Your business gains a qualified client. This is Green Light Know-How.
A renovation company provides bathroom safety upgrades, wheelchair-accessible entrances, handrails and other accessibility improvements.
Many low-income seniors need these services but cannot afford the complete cost. Instead of marketing only to customers who can pay the entire amount personally, the contractor can focus on homeowners who may qualify for municipal renovation assistance, accessibility programs, energy-efficiency rebates, tax credits, low-interest home-improvement financing or other income-tested benefits.
Depending on the program, part or all of an eligible project may be covered or reimbursed.
Potential customer opportunities may include accessibility renovations, senior safety improvements, ramps and entrance modifications, accessible bathrooms, handrails and mobility improvements, eligible windows and insulation, basement-flooding prevention, and home-energy improvements.
Ontario's Home Renovation Savings program currently includes rebates for eligible energy-saving upgrades such as insulation, heat pumps, smart thermostats, solar panels and certain appliances. A contractor can use awareness of these rebates to help qualified homeowners understand the potential net cost of an upgrade.
Ontario's Save on Energy Retrofit Program supports eligible commercial, industrial, institutional, agricultural and multi-residential energy-efficiency improvements. Program changes took effect on June 30, 2026, so each opportunity must be assessed under the current requirements. This may create opportunities for companies providing commercial HVAC, lighting, controls and automation, refrigeration, motors and industrial systems, and energy-management equipment.
Training providers may target employers that could qualify for workforce-development support. The Ontario Job Grant provides funding support for eligible employer-purchased training for employees and new hires. The employer receives help with the cost of training, and the training provider gains a new business client.
A machinery or equipment supplier can help customers explore government-supported equipment loans, interest-free productivity programs, regional development funding, energy-efficiency incentives, manufacturing and automation support, or lease and equipment-backed financing. The funding strategy can make a larger purchase more manageable.
Technology providers may identify opportunities supporting digital adoption, cybersecurity, e-commerce, enterprise software, automation, artificial intelligence, productivity improvements, and research and development.
Businesses providing eligible accessibility, mobility, health-support or assistive products may benefit when the customer qualifies for an applicable reimbursement, credit or assistance program.
We assess programs relevant to your service, industry and customer base.
We identify the characteristics that may make a customer eligible.
We help incorporate the funding opportunity into your customer journey without promising approval.
We help organize the information needed to present the customer or project clearly.
When a program reimburses costs after project completion, we may also assess whether your business needs bridge or working-capital financing.
Funding programs change. We review the current program terms, intake status and eligible expenses before the business builds a campaign around an opportunity.
The strongest business opportunities often appear where three things meet: a customer has an important need, a business can provide the solution, and a funding program helps make the purchase possible. Green Light Money Services helps connect these three parts.
Get matched with grants and loans — advisor-reviewed report in 48 hours.
Get matched with grants and loans — advisor-reviewed report in 48 hours.
